The 50’s was Rock N Roll. The 60’s was Psychedelia. The 70’s was Punk and the 80’s was Glam Metal and New Romanticism.
All those decades are known for certain movements in music. Memorable genre’s which had their own culture, lifestyle and fashion, ones you had to commit to and which encompassed periods of your life. They spawned huge bands; with Rock N Roll you had Elvis and Buddy Holly, with Psychedelia you had Jimi Hendrix, with Punk you had the Ramones and Sex Pistols, and Glam Metal saw Bon Jovi whilst New Romanticism produced Duran Duran. History documentaries are made about these decades and these bands and their careers are immortalised in books.
However, when you get to the 90’s and to the present day…no band really sticks out. No genre was prominent and there was certainly no movement like Punk. I guess you could say the genre of the 90’s was cheese pop, the kind of genre you only ‘like’ when you’re about 5 pints and 3 tequila shots down in the club. The 90’s was the decade in which music got ‘samey’, and this funk has seemed to carry on throughout the 00’s. Pop started to be manufactured, mass produced and had to follow exact guidelines in order for people to buy the records.
Music has gotten safe, even rock bands that are emerging from underground claiming to be ‘punk’ or ‘hardcore’ etc just sound like watered-down re-hashes of their idols. Pop music and rap music is sounding too ‘sugary’, following the same patterns and all using the same tactics to draw people in- a female vocalist in their late teens or early 20’s, normally collaborating with a half well-known rapper, and dressed in revealing, tight high-on-trend clothes that, lets be honest, you would only really see the Kardashians actually wearing out.
All of this begs the question: is there ever going to be another movement in music, or is this how it will be from now on? Stale and samey?
Radio and TV stations like Kiss and 4music only play the same ‘trending’ songs on loop, day after day and now focus on what is being streamed instead of physically bought. So, this doesn’t help new bands who are potentially bringing something fresh and interesting to break out into the spotlight and get the media attention they need. Grime was a genre that reared its’ head a couple of years ago, but that was forgotten about, with only Stormzy still carrying the torch. Outside of the mainstream, there is a vast dance music scene, which has a huge following, it’s own festivals and accomplished DJ’s/Producers- this has the potential to be a movement, so what’s stopping it? Answer: the media.
There could be a new movement in music again, if the media would break out of the cycle of only playing the same artists, the same songs of the same genre. The media needs to recognise that if this is how it carries on, music will have no life. It will just sound too manufactured. There will be no passion, no real message or drive for the artist to make the music, other than expensive clothes and lots of money. However, this might just be how the industry is going to go for the foreseeable future, because record labels, managers, media outlets etc, have gotten too focused on just producing what will sell and what will make them the most money. Their heads are way too high up in the clouds for them to see that their method of doing things is what is slowly causing the music industry to flat-line.
A new band needs to come forward and be that revelation that the music industry needs.